Client Lead for Skrapan, leading multiple brand and communication projects focused on repositioning the destination from a traditional shopping mall into an inspiring urban meeting place. Responsible for client leadership, strategic direction, and ensuring consistency across initiatives supporting the long-term brand transformation.
Together with Skrapan, we challenged the frenzy of consumerism by opening Bytiken in the middle of the holiday shopping season — a place where people traded item for item, and where stuff was the only currency.
Circular. In time. For the future. Link to case here.
To drive summer footfall to Gallerian Skrapan, we launched a campaign built around an exclusive collaboration with Fryst — including a signature “Skrapan” flavor that played on the question: what does concrete taste like?
